{"id":2219,"date":"2023-05-25T10:22:28","date_gmt":"2023-05-25T13:22:28","guid":{"rendered":"https:\/\/blackrat.pro\/blog\/?p=2219"},"modified":"2023-05-26T07:59:57","modified_gmt":"2023-05-26T10:59:57","slug":"google-top-quality-store","status":"publish","type":"post","link":"https:\/\/blackrat.pro\/blog\/google-top-quality-store\/","title":{"rendered":"O selo Google Top Quality Store substitui o antigo selo Trusted Store"},"content":{"rendered":"<p>Os selos que alguns comerciantes exibiam para suas listas de produtos na<strong> Pesquisa Google<\/strong> foram alterados pela <strong>Google<\/strong>. O <strong>Google Top Quality Store<\/strong>, &#8220;Loja de Alta Qualidade&#8221;, \u00e9 a atualiza\u00e7\u00e3o atual e substitui o antigo <strong>Trusted Store<\/strong>, ou &#8220;Loja Confi\u00e1vel&#8221;.<\/p>\n<p>Sobre essa mudan\u00e7a, o Google <a href=\"https:\/\/support.google.com\/merchants\/answer\/13630094\" target=\"_blank\" rel=\"noopener\">postou<\/a>: \u201cEstamos atualizando o selo \u201cLoja confi\u00e1vel\u201d, ent\u00e3o agora, quando voc\u00ea obtiver uma classifica\u00e7\u00e3o excelente em sua\u00a0pontua\u00e7\u00e3o de experi\u00eancia de compras\u00a0, o selo mostrar\u00e1 \u201cLoja de alta qualidade\u201d.<\/p>\n<h2>O impacto do Google Top Quality Store e Trusted Store<\/h2>\n<p>O pr\u00f3prio <strong><a href=\"https:\/\/blackrat.pro\/blog\/pesquisa-google-bug-queda-trafego-de-video\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> <\/strong>informou que essa \u00e9 apenas uma mudan\u00e7a de nome e t\u00edtulo e n\u00e3o ter\u00e1 nenhum impacto no funcionamento do <strong>Google Top Quality Store<\/strong>:<\/p>\n<blockquote><p>\u201cN\u00e3o h\u00e1 nenhuma a\u00e7\u00e3o que voc\u00ea precise tomar, e a atualiza\u00e7\u00e3o n\u00e3o afetar\u00e1 suas m\u00e9tricas de desempenho\u201d.<\/p><\/blockquote>\n<p>Confira o visual atual do selo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2220\" src=\"https:\/\/blackrat.pro\/blog\/wp-content\/uploads\/2023\/05\/Google-Top-Quality-Store-1-1024x679.png\" alt=\"Google Top Quality Store\" width=\"1024\" height=\"679\" srcset=\"https:\/\/blackrat.pro\/blog\/wp-content\/uploads\/2023\/05\/Google-Top-Quality-Store-1-1024x679.png 1024w, https:\/\/blackrat.pro\/blog\/wp-content\/uploads\/2023\/05\/Google-Top-Quality-Store-1-300x199.png 300w, https:\/\/blackrat.pro\/blog\/wp-content\/uploads\/2023\/05\/Google-Top-Quality-Store-1-768x509.png 768w, https:\/\/blackrat.pro\/blog\/wp-content\/uploads\/2023\/05\/Google-Top-Quality-Store-1-450x298.png 450w, https:\/\/blackrat.pro\/blog\/wp-content\/uploads\/2023\/05\/Google-Top-Quality-Store-1-780x517.png 780w, https:\/\/blackrat.pro\/blog\/wp-content\/uploads\/2023\/05\/Google-Top-Quality-Store-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>O <strong>Google<\/strong> afirmou que o selo de loja confi\u00e1vel, &#8220;com base em nossos testes iniciais&#8221;, direciona mais cliques para as listagens dos comerciantes, a plataforma ainda afirma que eles t\u00eam &#8220;maior probabilidade de receber cliques&#8221;. O <strong>Google<\/strong> tamb\u00e9m disse que a empresa de busca est\u00e1 \u201cobtendo tr\u00e1fego mais forte para comerciantes menos conhecidos\u201d.<\/p>\n<p>Para receber o seu <strong>Google Top Quality Store<\/strong>, \u00e9 preciso ter um bom desempenho em m\u00e9tricas relativas a outros comerciantes, incluindo, entre outros, velocidade de envio, custos de envio e devolu\u00e7\u00e3o e janelas de devolu\u00e7\u00e3o. Confira o documento <a href=\"https:\/\/searchengineland.com\/new-google-shopping-experience-scorecard-380752\" target=\"_blank\" rel=\"noopener\">de\u00a0<\/a><a href=\"https:\/\/support.google.com\/merchants\/answer\/11192630?hl=en\" target=\"_blank\" rel=\"noopener\">ajuda do Google<\/a> que detalha essas informa\u00e7\u00f5es.<\/p>\n<p>N\u00e3o se esque\u00e7a que o\u00a0<strong>Black Rat<\/strong>\u00a0tamb\u00e9m est\u00e1 presente no\u00a0<a href=\"https:\/\/www.youtube.com\/c\/BlackRatAds\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/blackrat_ads\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/blackrat.ads\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.instagram.com\/blackrat.ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Al\u00e9m disso, se voc\u00ea quer aprender ainda mais sobre marketing digital, n\u00e3o esquece de conferir o nosso\u00a0<a href=\"https:\/\/www.blackrat.pro\/\">f\u00f3rum Black Rat<\/a>.<\/p>\n<h4>Fonte: Google<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Os selos que alguns comerciantes exibiam para suas listas de produtos na Pesquisa Google foram alterados pela Google. O Google Top Quality Store, &#8220;Loja de Alta Qualidade&#8221;, \u00e9 a atualiza\u00e7\u00e3o atual e substitui o antigo Trusted Store, ou &#8220;Loja Confi\u00e1vel&#8221;. Sobre essa mudan\u00e7a, o Google postou: \u201cEstamos atualizando o selo \u201cLoja confi\u00e1vel\u201d, ent\u00e3o agora, quando [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318],"tags":[86,447,387,449,448],"class_list":["post-2219","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jornal-ratao","tag-google","tag-google-top-quality-store","tag-pesquisa-google","tag-selo-google","tag-trusted-store"],"_links":{"self":[{"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/posts\/2219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/comments?post=2219"}],"version-history":[{"count":4,"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/posts\/2219\/revisions"}],"predecessor-version":[{"id":2227,"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/posts\/2219\/revisions\/2227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/media\/2222"}],"wp:attachment":[{"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/media?parent=2219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/categories?post=2219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackrat.pro\/blog\/wp-json\/wp\/v2\/tags?post=2219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}